|Using ALT text
Making sure your web site images get referencedRead More
Tip 7 : Curtailing email
The growth of spam has been quite extra-ordinary in the last few years. Even though laws are being introduced
to try to make it easier to launch prosecutions and impose hefty penalties it is all too easy to move operations beyond the reach of the Law.
Here are some frequently used techniques to reduce the possibility of mis-use of your email addresses that you use in a web business.
If you put an email address anywhere on a web site then there are many robot programs that will scan the site and pick out the
address and then pass this on to spammers - perhaps in a bargain list of 20,000,000 'genuine' email addresses on a CD.
Don't be fooled by the many anti-spam filters and plug-ins as they won't work with the latest spam messages, the spammers
evolve new tactics as soon as protection is available. It is easy for them to do this, they just install a spam filter and tinker with an email
message until it manages to get through. Many filters even obligingly tell you why it got blocked.
||Don't have an email address on the site. Use forms for people to make initial contact rather than email links. The action
page for the contact query is converted into an email message that the robots scanning the site will not see.
This is quite an effective way of blocking email. However email addresses to your site may be elsewhere on the internet : directory
web site, domain records and newsgroups.
||Keep changing email addresses when they start receiving spam. If your web site provides email account management
it will probably allow an auto-reply or blocking feature so that you can tell genuine correspondents that the address has changed
to a new address. Most spammers will not look at these auto-replies as they get millions of them. So if firstname.lastname@example.org gets a lot
of spam change the site to use email@example.com and send an auto-reply to inform senders to resend their mail to firstname.lastname@example.org.
Do not use your key email addresses on the web site as you do not want established email communications to be disrupted. Only
use it for initial contact messages.
|Use a Guard
||A number of services offer an effective spam e-mail defense system. Most work by requiring each new contact to type in a
'hidden' password before they can send their message on to the recipient. Few people use this technique as the original contact may be
put off by having to take this extra security check.
||Just as disruptive to business are 'spam faxes' that pick up the number from a web site and then use it to send junk faxes.
One technique to block this is to transpose the number so that it is still readable on the screen but useless to robots.
You can put in the letter 'O' for each '0' in the number and letter 'l' for each '1', you also insert graphics or spaces
in the number.
If you want to report spam you can do this using the SpamCop web site.