Using Keywords in Web Pages

Tip 2 : Keyword Specification

The META tags in a page's HEAD section are used to indicate to search engines relevant keywords

Search engines do not follow the keywords slavishly, they will put weight on particular keywords dependent on how they are specified. Repeating the same keyword is not likely to increase the chances of a higher search engine placement for a page, indeed it may well get the site blacklisted. This is described in full in our companion guide on Search Engines Google ➚ stopped taking notice of the keywords some time ago, as this element has been so much misused and easy for a web page author to get correct and keep up-to-date. It is still worth specifying for the benefit of other search engines and some day it may get a new interpretation. The golden rule is to keep the content of everything in the page as accurate and consistent as possible.

Search engines will also add weight according to the page's title and description tags. It is wise to include mis-spellings or mis-typings of a web site or product name to enable users to find a site if they can't remember the exact spelling. You can use semicolons or commas to separate the keywords in the list. Achieving a high placement is also determined by the number and "quality" of external links to a site.

For further details please visit : Death of Meta Keywords ➚.

Site Vigil has a built-in Analyzer utility that lets you find all the keywords used in any web page.